Product Launch Audit
You’ve built or are getting ready to build a product or new feature, with the hopes of launching it soon as a beta, soft launch or full launch. We review it end to end before real users see it, and give you a clear list of recommendations to improve your chances of success.
You’re a good fit if:
You already have or are close to having a working product or feature, but you need experienced product feedback before launch.
You’re too close to the product to see it the way a first-time user will.
You’re unsure whether your positioning and pricing will hold up with real customers.
What we audit
Choose any of the six areas. Each one takes about a week.
- 1
Problem mastery and jobs to be done
How well the product understands the job customers hire it for.
- 2
Value proposition, positioning and differentiation
Who it’s for, the niche it owns, and why someone would pick it over the alternatives.
- 3
Pricing, value capture and business model
Whether you charge for the value you create, and whether the model holds up.
- 4
Product and design
The core flows, usability, and polish where it matters.
- 5
Onboarding
How fast a new user reaches the aha moment, and where the wow moments land.
- 6
Plan for product-market fit
What you’ll measure after launch, and what result counts as a signal.
What you get
Jobs-to-be-done map
We map the jobs customers hire your product to do, how well it does each one, and where it falls short.
Positioning brief
We define who the product is for, the niche it owns, and the message that sets it apart.
Pricing recommendation
We recommend what to charge and how to package it, and flag where the business model is at risk.
Product and design review
We walk through the core flows end to end and rank every usability issue by its impact.
Onboarding plan
We name the aha moment and map the shortest path a new user can take to reach it.
Product-market fit plan
We set the metrics to watch after launch and the thresholds that count as a real signal.
Fix list
We rank every finding by its impact on the launch, so you know what to change now and what can wait.
How it works
- 1
Intake
Product access, your launch plan, pricing and any user data, then a 60-minute call to choose the areas.
- 2
Audit
We use the product as a new customer would, then review each area against your target users.
- 3
Readout
A working session on the findings, with the deliverables for each area and the fix list the same week.
Start with a free 1-hour call
No deck needed. You leave with a recommendation.