Product Teardown
Before you spend on a build, an objective assessment of whether your idea has legs: the problem, the market, competitors, key assumptions and what an MVP should test. You get a straight build, wait or rethink.
Product advisory for early teams
We give founders and early-stage product teams the judgment, product sense and expertise of a senior product leader, to help them unravel the hidden insights behind meaningful problems, build solutions that people love, launch with conviction and execution speed, and find product-market fit as quickly as possible.
13 yearsas a product designer, product manager and product leader
$150M+in GMV driven through products built across 4 high growth startups
Techstarsfounder, with years of launching products and raising capital
Startupsadvised across healthcare, fintech, food tech and dating
Five ways to work together
Product Launch Audit
A senior end-to-end review of a product or feature before real users see it, with a ranked list of what to fix first. Choose any of six areas, from positioning and pricing to onboarding.
Product Consultancy
Hands-on product work on one defined problem. We run the discovery, write the spec your engineers build from and plan the launch, working inside your team rather than advising from the side.
Product Advisor Retainer
For founders making product calls on their own: office hours on your agenda, a recurring roadmap review, async input between sessions and a second opinion on product hires.
Hourly Advisory
One decision to talk through, or a few hours of ad hoc help. No commitment.
Where you are
Idea stageBefore you build
Pre-seedBuilding, first users, raising soon
SeedFunded, small team, pressure to grow
Product Teardown
Product Launch Audit
Product Consultancy
Product Advisor Retainer
Signs you’re here
Idea stage
- You’re about to sign a dev-shop quote you can’t evaluate
- Your feature list is clear and your buyer isn’t
Pre-seed
- Nobody owns product
- The roadmap is a backlog sorted by what’s easiest
- Your wedge changes every investor meeting
Seed
- Product decisions still route through the CEO
- You’re hiring your first PM and aren’t sure what good looks like
Who you’ll work with
I’m Ugo Ezeamuzie, and I run Avodah Labs. I’ve spent 13 years launching new product lines and growing them into businesses, across consumer products and enterprise software, as a founder, as a first product hire, and as the leader of a product group.
Bloveit
Founder · Techstars 2017Built Bloveit from the ground up and took it through Techstars, making product calls from the founder’s chair.
Popmenu
Second PMLed the consumer products group from Series A to Series C.
Tarro
First PMDeveloped the Delivery as a Service platform from the ground up, including partnerships with Uber, DoorDash and Relay.
MessageGears
First AI PMLeading the AI roadmap and building all of the company’s AI products.
Product advisor
Advisor to foundersAdvising founders on product in the healthcare, dating, food tech and fintech spaces, to name a few.
Startups I’ve built, built products for, or advised:
- Dating
Foodtech- Foodtech
- Martech
Healthcare
Non-profit
Fintech
Common questions
Can I just book a call?
Yes. The first call is free and lasts an hour. We’ll talk through what you’re working on and what you need, and work out together whether we’re a good fit.
Do I need a product already?
No. Most teardowns happen before anything has been built. A pitch deck and a conversation about what you’re planning are enough to get started.
What if the answer is “don’t build”?
Then you’ve saved yourself the cost of building it. The recommendation also sets out what would need to be true for the idea to be worth revisiting.
Will you sign an NDA?
Yes, I’m happy to sign one before you share anything confidential.
What’s your pricing?
Every engagement is priced to its scope: some are a fixed fee, some are weekly or monthly, and hourly advisory is billed by the hour. The scope, the total and the payment schedule are always agreed in writing before any work starts, so there are no surprises. If you’re interested, please reach out. We’d be happy to send you our pricing sheet and engagement terms. Better yet, book a free one-hour call and we’ll do our best to steer you in the right direction, even if it’s not with us.
Do you work remotely?
Yes. Our sessions happen over video, and the work in between happens in the tools your team already uses.
How is the Consultancy different from the retainer?
The retainer gives you 8 hours of advice a month, for the product calls you’re making yourself. The Consultancy is a defined project, where we do the product work ourselves inside your team rather than advising from the side.
Can one engagement lead to another?
Yes, if you want it to. A teardown can lead into a retainer, and a retainer can grow into a full project when there’s more work to do.
Next step
Start with a free 1-hour call
No deck needed. You leave with a recommendation.